{"id":103732,"date":"2019-11-29T13:47:24","date_gmt":"2019-11-29T10:47:24","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=103732"},"modified":"2019-11-29T13:47:35","modified_gmt":"2019-11-29T10:47:35","slug":"alisveris-efsane-cuma-arastirmasi-aciklandi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/alisveris-efsane-cuma-arastirmasi-aciklandi\/","title":{"rendered":"(Turkish) Al\u0131\u015fveri\u015f: ‘Efsane Cuma’ Ara\u015ft\u0131rmas\u0131 A\u00e7\u0131kland\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

\u2018Efsane Cuma\u2019 markete u\u011framad\u0131!<\/h1>\n

Yeni nesil ara\u015ft\u0131rma ve teknoloji \u015firketi REM People, T\u00fcrkiye\u2019de \u2018Efsane Cuma\u2019 olarak an\u0131lan (Black Friday) al\u0131\u015fveri\u015f g\u00fcn\u00fcne \u00f6zel bir ara\u015ft\u0131rma haz\u0131rlad\u0131. En b\u00fcy\u00fck 50 perakendecinin indirim kataloglar\u0131na g\u00f6re \u2018Efsane Cuma\u2019 perakende d\u00fcnyas\u0131nda s\u00fcpermarketler ve g\u0131daya u\u011framad\u0131. <\/strong><\/h2>\n

Online ma\u011fazalarda en \u00e7ok teknoloji ve dayan\u0131kl\u0131 t\u00fcketim \u00fcr\u00fcnlerinde, s\u00fcpermarketlerde ise ka\u011f\u0131t ve kozmetikte indirim yap\u0131ld\u0131.\u00a0<\/strong>En \u00e7ok indirime giren \u00fcr\u00fcnlerin % 47\u2019si ka\u011f\u0131t, kozmetik ana kategorilerinden gelirken, % 12 g\u0131da, \u015fekerleme ve % 11\u2019i de deterjan, temizlik kategorilerinde ger\u00e7ekle\u015fti\u2026<\/strong><\/h2>\n

\"\"Perakende analiti\u011fi alan\u0131nda \u00e7al\u0131\u015fan yeni nesil ara\u015ft\u0131rma ve perakende teknolojileri \u015firketi REM People, T\u00fcrkiye\u2019de \u2018Efsane Cuma\u2019 olarak an\u0131lan \u2018Black Friday\u2019<\/strong>e \u00f6zel bir analiz haz\u0131rlad\u0131. T\u00fcrkiye\u2019nin en b\u00fcy\u00fck 50 perakendecisinin<\/strong> indirim kataloglar\u0131na g\u00f6re \u2018Efsane Cuma\u2019 en \u00e7ok online ma\u011fazalarda ya\u015fan\u0131rken s\u00fcpermarketlere ve g\u0131daya u\u011framad\u0131. Online ma\u011fazalarda teknoloji ve dayan\u0131kl\u0131 t\u00fcketim \u00fcr\u00fcnlerinde indirim yap\u0131l\u0131rken s\u00fcpermarketlerde kozmetik ve ka\u011f\u0131t \u00fcr\u00fcnlerinin fiyat\u0131 d\u00fc\u015ft\u00fc. REM People<\/strong> Y\u00f6netim Kurulu \u00dcyesi Emre Hara\u00e7\u00e7\u0131o\u011flu<\/strong>, analizin, normal d\u00f6nemdeki indirim kataloglar\u0131 ile \u2018Efsane Cuma\u2019y\u0131 da i\u00e7ine alan kataloglar\u0131 k\u0131yaslayarak haz\u0131rland\u0131\u011f\u0131n\u0131 belirtti. Analizin ilgi \u00e7ekici sonu\u00e7lar\u0131 ise \u015f\u00f6yle oldu:<\/p>\n

T\u00fcrkiye\u2019de ad\u0131 Efsane Cuma <\/strong><\/h2>\n

D\u00fcnyada \u2018Black Friday\u2019 olarak an\u0131lan g\u00fcn\u00fcn T\u00fcrkiye\u2019deki ad\u0131 \u2018Efsane Cuma\u2019 oldu. Perakendecilerden baz\u0131lar\u0131 \u2018Efsane Cuma\u2019, \u2018Efsane G\u00fcnler\u2019 ve \u2018S\u00fcper Cuma\u2019 sloganlar\u0131n\u0131 da kulland\u0131.<\/p>\n

En \u00e7ok indirim e-ticarette<\/strong><\/h2>\n

En b\u00fcy\u00fck indirimler e-ticaret platformlar\u0131nda ve ba\u015fta tekstil ve teknoloji \u00fcr\u00fcnlerinde yap\u0131ld\u0131. \u0130ndirim oranlar\u0131 y\u00fczde 50\u2019li oranlar\u0131 ge\u00e7ti.<\/p>\n

Market ve g\u0131dada indirim yok <\/strong><\/h2>\n

S\u00fcpermarketlerin kataloglar\u0131nda yer alan \u00fcr\u00fcnlerde y\u00fczde 50 ve \u00fczeri indirimi olan \u00fcr\u00fcnlerin oran\u0131 normal d\u00f6nem kataloglar\u0131nda y\u00fczde 1,9 iken \u2018Efsane Cuma\u2019 kataloglar\u0131nda y\u00fczde 1,8 oldu. Yani T\u00fcrkiye\u2019deki s\u00fcpermarketlere ve g\u0131da, h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnlerine \u2018Efsane Cuma\u2019 u\u011framad\u0131.<\/p>\n

50 perakendeciden 4\u2019\u00fc \u2018Efsane Cuma\u2019 dedi<\/strong><\/h2>\n

T\u00fcrkiye\u2019deki en b\u00fcy\u00fck 50 perakendecinin sadece 4\u2019\u00fc indirim kataloglar\u0131n\u0131n kapak ileti\u015fimlerinde \u2018Efsane Cuma\u2019ya at\u0131fta bulundu. \u0130ndirim marketleri h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri i\u00e7in haz\u0131rlad\u0131\u011f\u0131 kataloglar\u0131nda \u2018Efsane Cuma\u2019ya yer vermedi.<\/p>\n

Kozmetikte b\u00fcy\u00fck indirim<\/strong><\/h2>\n

Perakendecilerin indirim kataloglar\u0131nda y\u00fczde 30 ve \u00fczeri oranda indirime giren \u00fcr\u00fcnlerin y\u00fczde 47\u2019si ka\u011f\u0131t, kozmetik ana kategorilerinden gelirken, y\u00fczde 12\u2019si g\u0131da, \u015fekerleme ana kategorisinde ve y\u00fczde 11\u2019i de deterjan, temizlik kategorilerinde ger\u00e7ekle\u015fti.<\/p>\n

Du\u015f, banyo ve ka\u011f\u0131t \u00fcr\u00fcnleri<\/strong><\/h2>\n

Y\u00fczde 30 ve \u00fczerinde indirim sa\u011flanan \u00fcr\u00fcnler i\u00e7in alt kategorilere inildi\u011finde indirime giren \u00fcr\u00fcnlerin y\u00fczde 9\u2019u du\u015f, banyo \u00fcr\u00fcnleri, y\u00fczde 8\u2019i ka\u011f\u0131t kategorisi \u00fcr\u00fcnleri, y\u00fczde 7\u2019si makyaj malzemeleri kategorisi ve y\u00fczde 5\u2019i de parf\u00fcm, deodorant kategorisi \u00fcr\u00fcnlerinden olu\u015ftu.<\/p>\n

En \u00e7ok indirim kimde?<\/strong><\/h2>\n

\u0130ndirim kataloglar\u0131nda % 30<\/strong> ve \u00fczeri oranda indirime giren \u00fcr\u00fcnlerin % 10<\/strong>\u2019u P&G markalar\u0131na ait \u00fcr\u00fcnlerden olu\u015furken P&G\u2019yi, % 7<\/strong> ile Nivea Beiersdorf, % 6<\/strong> ile Unilever ve Evyap, % 5<\/strong> ile de Eczac\u0131ba\u015f\u0131 markalar\u0131na ait \u00fcr\u00fcnler takip etti.<\/p>\n

BLACK FRIDAY NED\u0130R?<\/u><\/strong><\/h2>\n

T\u00fcm d\u00fcnyada b\u00fcy\u00fcyen \u2018Black Friday\u2019 \u00e7\u0131lg\u0131nl\u0131\u011f\u0131 t\u00fcketimi her y\u0131l art\u0131r\u0131yor. ABD\u2019den d\u00fcnyaya yay\u0131lan \u2018Black Friday\u2019, \u015e\u00fckran G\u00fcn\u00fc\u2019nden<\/strong> sonra gelen ilk Cuma g\u00fcn\u00fc<\/strong>. 1932\u2019den bu yana Noel al\u0131\u015fveri\u015f sezonunun ba\u015flang\u0131c\u0131 kabul edilen g\u00fcnde ma\u011fazalar \u00e7ok erken saatte a\u00e7\u0131l\u0131p ge\u00e7 kapan\u0131yor. Tarihte ilk kez 1961\u2019de s\u00f6z konusu g\u00fcn i\u00e7in gazetelerde \u2018Black Friday\u2019 (Kara Cuma)<\/strong> ifadesi kullan\u0131ld\u0131. 1961 y\u0131l\u0131nda Philadelphia\u2019da al\u0131\u015fveri\u015ften dolay\u0131 olu\u015fan yo\u011fun trafik ve zorluklar nedeniyle bu isim verildi. T\u00fcrkiye\u2019de cuma g\u00fcn\u00fc kutsal olarak<\/strong> kabul edildi\u011fi i\u00e7in farkl\u0131 isimlerle adland\u0131r\u0131l\u0131yor.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. \u2018Efsane Cuma\u2019 markete u\u011framad\u0131! Yeni nesil ara\u015ft\u0131rma ve teknoloji \u015firketi REM People, T\u00fcrkiye\u2019de \u2018Efsane Cuma\u2019 olarak an\u0131lan (Black Friday) al\u0131\u015fveri\u015f g\u00fcn\u00fcne \u00f6zel […]<\/p>\n","protected":false},"author":1,"featured_media":103736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[61848,61840,61849,15336,61841,61847,52259,61844,61843,61842,61846,61845],"views":425,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/103732"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=103732"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/103732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/103736"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=103732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=103732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=103732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}