{"id":103180,"date":"2019-11-20T10:51:22","date_gmt":"2019-11-20T07:51:22","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=103180"},"modified":"2019-11-20T11:05:34","modified_gmt":"2019-11-20T08:05:34","slug":"shell-akaryakit-kategorisinin-en-cool-markasi-secildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/shell-akaryakit-kategorisinin-en-cool-markasi-secildi\/","title":{"rendered":"(Turkish) ’Shell’ Akaryak\u0131t Kategorisinin \u2018En Cool Markas\u0131\u2019 Se\u00e7ildi"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Marketing T\u00fcrkiye ve Roamler T\u00fcrkiye i\u015f birli\u011finde bu y\u0131l 5’incisi ger\u00e7ekle\u015ftirilen Cool Markalar Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Ara\u015ft\u0131rmada Shell akaryak\u0131t kategorisinde t\u00fcketiciler taraf\u0131ndan \u2018En Cool Marka\u2019 se\u00e7ildi.<\/strong><\/h1>\n

SHELL, <\/em>Marketing T\u00fcrkiye<\/strong> ve Roamler T\u00fcrkiye<\/strong> taraf\u0131ndan yap\u0131lan Cool Markalar Ara\u015ft\u0131rmas\u0131<\/strong>\u2019nda akaryak\u0131t sekt\u00f6r\u00fcn\u00fcn \u2018En Cool Marka\u2019s\u0131 se\u00e7ildi. \u0130klimlendirmeden jean sekt\u00f6r\u00fcne, otomotivden kahveye 20’yi a\u015fk\u0131n kategoride yap\u0131lan Cool Markalar Ara\u015ft\u0131rmas\u0131\u2019nda<\/strong> j\u00fcri \u00f6nceki y\u0131llarda oldu\u011fu gibi halk oldu. Ara\u015ft\u0131rma bu y\u0131l 5’inci<\/strong> kez ger\u00e7ekle\u015ftirildi.<\/p>\n

\"\"Shell, de\u011fi\u015fime \u00f6nc\u00fcl\u00fck etmesi, teknolojiye yat\u0131r\u0131m yapmas\u0131, ara\u015ft\u0131rma ve geli\u015ftirme faaliyetlerine d\u00fcnyada her y\u0131l yakla\u015f\u0131k 1 milyar dolar harcamas\u0131yla<\/strong> sekt\u00f6rdeki rakiplerinden farkl\u0131la\u015ft\u0131. Shell\u2019i t\u00fcketicilerin g\u00f6z\u00fcnde farkl\u0131la\u015ft\u0131ran konular\u0131n ba\u015f\u0131nda yak\u0131t kalitesi<\/strong> geliyor. Shell d\u00fcnyada ve T\u00fcrkiye\u2019de teknolojik yeniliklerle yak\u0131tlar\u0131n\u0131 s\u00fcrekli geli\u015ftiriyor; verimlilik ve performans art\u0131\u015f\u0131<\/strong> ile s\u00fcr\u00fcc\u00fclerin yolculuklar\u0131na de\u011fer katmay\u0131 hedefliyor. Shell\u2019in kur\u015funsuz ve dizel performans yak\u0131tlar\u0131<\/strong>n\u0131n yeni nesli olarak tan\u0131mlanan Shell V-Power, Ferrari<\/strong> ile geli\u015ftirilen ve Ferrari taraf\u0131ndan tavsiye edilen d\u00fcnyadaki tek yak\u0131t olma \u00f6zelli\u011fini ta\u015f\u0131yor.<\/p>\n

G\u00fc\u00e7lendirilmi\u015f DYNAFLEX teknolojisi<\/strong> i\u00e7eren Shell V-Power<\/strong>, \u00f6nceden olu\u015fmu\u015f tortular\u0131 temizlemeye yard\u0131mc\u0131 \u00f6zelli\u011fiyle motor temizli\u011finde bug\u00fcne kadarki en etkili sonu\u00e7lar\u0131 veren yak\u0131t \u00f6zelli\u011fini ta\u015f\u0131yor. Ayn\u0131 zamanda motoru korumaya<\/strong> da yard\u0131mc\u0131 olan Shell V-Power<\/strong> sayesinde s\u00fcr\u00fcc\u00fcler di\u011fer Shell yak\u0131tlar\u0131na<\/strong> g\u00f6re daha fazla verimlilik ve daha geli\u015fmi\u015f performans elde ediyor.<\/p>\n

Ferrari\u2019nin yak\u0131t\u0131 Shell V-Power<\/strong><\/h2>\n

Ferrari, yakla\u015f\u0131k 70 y\u0131ld\u0131r yar\u0131\u015flarda Shell<\/strong> taraf\u0131ndan geli\u015ftirilen yak\u0131tlar\u0131 kullan\u0131yor ve \u00fcretilen her yeni Ferrari binek otomobilinin<\/strong> yak\u0131t\u0131 Shell V-Power<\/strong> ile sa\u011flan\u0131yor. Otomotiv sekt\u00f6r\u00fcn\u00fcn bir di\u011fer ikonik markas\u0131 olan BMW\u2019nin M Serisi<\/strong> de Shell V-Power<\/strong> tavsiye ediyor.<\/p>\n

Daha temiz enerji \u00e7\u00f6z\u00fcmleri sa\u011flamaya y\u00f6nelik \u00e7al\u0131\u015fmalar\u0131 art\u0131rmak \u00fczere 2016 y\u0131l\u0131nda global d\u00fczeyde \u201cYeni Enerjiler\u201d i\u015f kolunu kuran Shell, biyo-yak\u0131tlar, hidrojen ve r\u00fczg\u00e2r enerjisi<\/strong> de dahil olmak \u00fczere enerji d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc ger\u00e7ekle\u015ftirmek i\u00e7in gerekli d\u00fc\u015f\u00fck karbonlu teknolojiler<\/strong>e milyarlarca dolar yat\u0131r\u0131m yapt\u0131. Daha az karbon sal\u0131n\u0131m\u0131 yapan yak\u0131tlar\u0131n kullan\u0131m\u0131 i\u00e7in yap\u0131lan AR-GE yat\u0131r\u0131mlar\u0131<\/strong> aras\u0131nda elektrik ve hidrojen de<\/strong> yer al\u0131yor. \u015eirket bu kapsamda Avrupa’n\u0131n en b\u00fcy\u00fck elektrikli \u015farj istasyonu<\/strong> firmas\u0131 New Motion\u2019\u0131n<\/strong> sat\u0131n al\u0131m\u0131n\u0131 ger\u00e7ekle\u015ftirdi. Avrupa\u2019da elektrikli \u015farj istasyon a\u011f\u0131<\/strong> yaratmak i\u00e7in Ionity<\/strong> ile anla\u015fma imzalad\u0131.<\/p>\n

Shell\u2019in do\u011faya sayg\u0131l\u0131 yat\u0131r\u0131mlar\u0131ndan en sonuncusu bu y\u0131l i\u00e7inde T\u00fcrkiye\u2019deki 3 istasyonunu<\/strong>, elektri\u011fini g\u00fcne\u015f enerjisinden<\/strong> sa\u011flayan istasyonlara d\u00f6n\u00fc\u015ft\u00fcrmek oldu.<\/p>\n

\u0130stasyonlar keyifli bir perakende noktas\u0131na d\u00f6n\u00fc\u015ft\u00fc<\/strong><\/h2>\n

T\u00fcm d\u00fcnyada her zaman kaliteli akaryak\u0131t\u0131 sunman\u0131n yan\u0131 s\u0131ra misafirlerine ger\u00e7ek bir perakende deneyimi sunmay\u0131 da hedefleyen Shell, bu ama\u00e7la sekt\u00f6rde market deneyimini iyile\u015ftirmeye odaklanan, kendi yiyecek ve i\u00e7ecek markas\u0131n\u0131<\/strong> yaratan ilk \u015firket oldu.<\/p>\n

430 istasyonda bulunan Select Marketler<\/strong>‘de, 1500\u2019den fazla \u00fcr\u00fcn misafirlerin be\u011fenisine sunuluyor. Her g\u00fcn Shell istasyonlar\u0131n\u0131 ziyaret eden 1 milyon ki\u015finin yolculuklar\u0131n\u0131 ve molalar\u0131n\u0131; sandvi\u00e7ten \u00e7ekirdekten \u00e7ekilmi\u015f kahveye, \u00e7ocuk tuvaletlerinden ara\u00e7 bak\u0131m merkezlerine kadar her konuda daha iyi hale getirmek hedefleniyor.<\/p>\n

Shell, i\u015f olanaklar\u0131 yaratman\u0131n, yetenekleri geli\u015ftirmenin yan\u0131 s\u0131ra toplumun ihtiya\u00e7lar\u0131na y\u00f6nelik sosyal sorumluluk projeleri de geli\u015ftiriyor. Bu kapsamda T\u00fcrkiye\u2019nin \u00f6nemli bir \u00f6nceli\u011fi olan kad\u0131n istihdam\u0131na destek sa\u011flamak amac\u0131yla, 2018 y\u0131l\u0131n\u0131n Mart ay\u0131nda<\/strong> sekt\u00f6rde bir ilk olan \u201cShell\u2019de Kad\u0131n Enerjisi<\/strong>\u201d projesini hayata ge\u00e7irdi. Enerji ve Tabii Kaynaklar Bakanl\u0131\u011f\u0131 ile Aile, \u00c7al\u0131\u015fma ve Sosyal Hizmetler Bakanl\u0131\u011f\u0131\u2019n\u0131n himayelerinde, \u0130\u015eKUR<\/strong> i\u015f birli\u011fiyle ba\u015flat\u0131lan proje kapsam\u0131nda Shell\u2019in T\u00fcrkiye\u2019deki faaliyetlerinin ve Cumhuriyet\u2019in kurulu\u015funun 100’\u00fcnc\u00fc y\u0131l\u0131n\u0131n<\/strong> kutlanaca\u011f\u0131 2023 y\u0131l\u0131na kadar istasyonlar\u0131nda 5 y\u0131lda 5 bin kad\u0131na istihdam olana\u011f\u0131<\/strong> sa\u011flayacak.<\/p>\n

Yine sekt\u00f6rde bir ilke imza atarak 2017\u2019de<\/strong> ba\u015flat\u0131lan \u2018Engelsiz Hizmet Alan\u0131<\/strong>\u2019 projesi ile Shell istasyonlar\u0131n\u0131 ziyaret eden engelli misafirlerin ya\u015famlar\u0131n\u0131 kolayla\u015ft\u0131rmak hedefleniyor. T\u00fcrkiye \u00e7ap\u0131nda 500 istasyonda bulunan ‘Engelsiz Hizmet Alan\u0131’nda<\/strong> bedensel engelli misafirler, istasyon \u00e7al\u0131\u015fanlar\u0131ndan market i\u00e7indeki al\u0131\u015fveri\u015fleri i\u00e7in destek ile tuvalete<\/strong> kadar refakat yard\u0131m\u0131<\/strong> alabiliyorlar veya ara\u00e7lar\u0131ndan inmeden hizmet al\u0131p \u00f6deme yapabiliyorlar.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Marketing T\u00fcrkiye ve Roamler T\u00fcrkiye i\u015f birli\u011finde bu y\u0131l 5’incisi ger\u00e7ekle\u015ftirilen Cool Markalar Ara\u015ft\u0131rmas\u0131\u2019n\u0131n sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Ara\u015ft\u0131rmada Shell akaryak\u0131t kategorisinde t\u00fcketiciler taraf\u0131ndan […]<\/p>\n","protected":false},"author":1,"featured_media":103183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,44],"tags":[61252,52407,16269,5347,61244,35885,5070,25757,52259,61253,53157,12474,61249,37035,61251,32705,61248,53153,61245,1787,40323,35886,61255,54135,61254,47311,61250,61246,61247],"views":574,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/103180"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=103180"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/103180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/103183"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=103180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=103180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=103180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}