{"id":102832,"date":"2019-11-13T13:29:39","date_gmt":"2019-11-13T10:29:39","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=102832"},"modified":"2019-11-13T13:29:39","modified_gmt":"2019-11-13T10:29:39","slug":"sylvania-turkiyede-gorev-degisimi-yapildi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/sylvania-turkiyede-gorev-degisimi-yapildi\/","title":{"rendered":"(Turkish) &#8217;Sylvania T\u00fcrkiye\u2019de G\u00f6rev De\u011fi\u015fimi Yap\u0131ld\u0131"},"content":{"rendered":"<p class=\"qtranxs-available-languages-message qtranxs-available-languages-message-en\">Sorry, this entry is only available in <a href=\"https:\/\/www.enerjigazetesi.ist\/tr\/wp-json\/wp\/v2\/posts\/102832\" class=\"qtranxs-available-language-link qtranxs-available-language-link-tr\" title=\"Turkish\">Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p><p><\/p>\n<h1>K\u00fcresel pazar\u0131n \u00f6nde gelen ayd\u0131nlatma markalar\u0131 aras\u0131nda yer alan, yurt i\u00e7i ve yurt d\u0131\u015f\u0131nda sembol projeleri ayd\u0131nlatan Sylvania T\u00fcrkiye\u2019de bayrak de\u011fi\u015fimi ya\u015fand\u0131. Sylvania markas\u0131na 2 y\u0131ld\u0131r ba\u015far\u0131yla liderlik eden Sylvania T\u00fcrkiye ve CIS \u00dclkeleri Genel M\u00fcd\u00fcr\u00fc Azim Tuncinar, g\u00f6revini Sylvania T\u00fcrkiye, Ortado\u011fu, T\u00fcrkiye ve CIS B\u00f6lge Ba\u015fkan\u0131 Ayhan \u015eiriner\u2019e devretti.\u00a0Ba\u015far\u0131l\u0131 yolculu\u011funa aral\u0131k ay\u0131ndan itibaren Ayhan \u015eiriner liderli\u011finde devam edecek olan Sylvania, T\u00fcrkiye\u2019yi yerli \u00fcretim \u00fcss\u00fcne d\u00f6n\u00fc\u015ft\u00fcrmeyi hedefliyor.<\/h1>\n<p>D\u00fcnyan\u0131n d\u00f6rt bir yan\u0131na ula\u015fan yenilik\u00e7i <strong>ayd\u0131nlatma \u00fcr\u00fcn ve \u00e7\u00f6z\u00fcmlerini<\/strong> T\u00fcrkiye pazar\u0131yla bulu\u015fturan Sylvania\u00a0markas\u0131na iki y\u0131ld\u0131r ba\u015far\u0131yla liderlik eden <strong>Sylvania T\u00fcrkiye<\/strong> ve CIS \u00dclkeleri Genel M\u00fcd\u00fcr\u00fc <strong>Azim Tuncinar<\/strong>, g\u00f6revini Sylvania T\u00fcrkiye, Ortado\u011fu, T\u00fcrkiye ve CIS B\u00f6lge Ba\u015fkan\u0131 <strong>Ayhan \u015eiriner<\/strong>\u2019e devretti.\u00a0\u015eiriner, mevcut sorumlulu\u011funun yan\u0131 s\u0131ra <strong>Sylvania T\u00fcrkiye<\/strong> Genel M\u00fcd\u00fcrl\u00fc\u011f\u00fc g\u00f6revini de y\u00fcr\u00fctecek.<\/p>\n<h2><strong><img loading=\"lazy\" class=\"alignright wp-image-102834\" src=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/11\/sylvania-turkiyede-gorev-degisimi-yapildi-1.jpg\" alt=\"\" width=\"320\" height=\"214\" srcset=\"https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/11\/sylvania-turkiyede-gorev-degisimi-yapildi-1.jpg 731w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/11\/sylvania-turkiyede-gorev-degisimi-yapildi-1-300x200.jpg 300w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/11\/sylvania-turkiyede-gorev-degisimi-yapildi-1-500x334.jpg 500w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/11\/sylvania-turkiyede-gorev-degisimi-yapildi-1-75x50.jpg 75w, https:\/\/www.enerjigazetesi.ist\/wp-content\/uploads\/2019\/11\/sylvania-turkiyede-gorev-degisimi-yapildi-1-450x300.jpg 450w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>2020 Y\u0131l\u0131 Planlar\u0131n\u0131 A\u00e7\u0131klad\u0131<\/strong><\/h2>\n<p>Sylvania T\u00fcrkiye,\u00a02020 y\u0131l\u0131 planlar\u0131n\u0131 ve uzun vadeli stratejilerini d\u00fczenledi\u011fi bir toplant\u0131yla payla\u015ft\u0131.\u00a0Toplant\u0131ya, T\u00fcrkiye\u2019nin her b\u00f6lgesinden Sylvania bayileri, proje partnerleri, tedarik\u00e7i firmalar ve ayd\u0131nlatma sekt\u00f6r\u00fcn\u00fcn iki \u00f6nemli toplulu\u011fu olan <strong>Ayd\u0131nlatma Gere\u00e7leri \u0130malat\u00e7\u0131lar\u0131 Derne\u011fi (AG\u0130D) ve Ayd\u0131nlatma T\u00fcrk Milli Komitesi\u2019nin (ATMK)<\/strong> temsilcileri kat\u0131ld\u0131.<\/p>\n<p>Sylvania Global CEO\u2019su Sally Han, Sylvania\u2019n\u0131n 100 y\u0131l\u0131 a\u015fk\u0131n k\u00f6kl\u00fc ge\u00e7mi\u015fe sahip bir \u015firket oldu\u011funu, bug\u00fcn d\u00fcnya genelinde 50\u2019nin \u00fczerinde \u00fclkede faaliyet g\u00f6sterdi\u011fini belirterek, kaliteden \u00f6d\u00fcn vermeden en iyi \u00e7\u00f6z\u00fcm\u00fc sunma yakla\u015f\u0131m\u0131yla \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 s\u00f6yledi. Sylvania\u2019n\u0131n \u00f6zellikle i\u00e7 ayd\u0131nlatmada uzman bir firma oldu\u011funu vurgulayan <em>Han, okullar, ofisler, fabrikalar, oteller, m\u00fczeler, depolar, al\u0131\u015fveri\u015f merkezlerine<\/em> \u00f6zel \u00e7\u00f6z\u00fcmleri oldu\u011funu kaydetti.<\/p>\n<p>T\u00fcm d\u00fcnyan\u0131n ayd\u0131nlatma \u00fcr\u00fcnlerini \u00c7in\u2019den temin etti\u011fini dile getiren Sally Han, \u201cTek \u00fclkeye ba\u011f\u0131ml\u0131 olmak tabii ki bir risk. Bu nedenle biz, \u00c7in\u2019deki \u00fcreticilere \u00c7in d\u0131\u015f\u0131nda da yat\u0131r\u0131m yapmalar\u0131n\u0131 tavsiye ediyoruz. Bu konuda \u00e7ok ciddiyiz ve bu nedenle de T\u00fcrkiye\u2019deyiz. T\u00fcrkiye\u2019deki tedarik\u00e7ilerimiz ve m\u00fc\u015fterilerimizle birlikte kar\u015f\u0131l\u0131kl\u0131 <strong>kazan-kazan anlay\u0131\u015f\u0131yla<\/strong> bunu ba\u015faraca\u011f\u0131z\u201d diye konu\u015ftu.<\/p>\n<h2><strong>Ak\u0131ll\u0131 Ayd\u0131nlatma D\u00f6nemi<\/strong><\/h2>\n<p>Sylvania Ortado\u011fu, T\u00fcrkiye ve CIS \u00dclkeleri B\u00f6lge Ba\u015fkan\u0131 Ayhan \u015eiriner ise g\u00fcn\u00fcm\u00fczde ayd\u0131nlatma \u00fcr\u00fcnlerinin kablosuz ileti\u015fim ve kolay kullan\u0131m ihtiyac\u0131ndan hareketle \u00f6nemli d\u00f6n\u00fc\u015f\u00fcm ya\u015fad\u0131\u011f\u0131n\u0131 belirterek, bu noktada <strong>LED teknolojisinin<\/strong> \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u015eiriner, \u201cSon d\u00f6nemde g\u00fcndemde olan bir\u00e7ok yenilik\u00e7i ayd\u0131nlatma teknolojisiyle gelecek g\u00fcnlerde ak\u0131ll\u0131 ayd\u0131nlatma terimini daha \u00e7ok duyaca\u011f\u0131z. Enerji takibi yapabilmek, sens\u00f6rler arac\u0131l\u0131\u011f\u0131yla kullan\u0131m miktar\u0131n\u0131 belirlemek, bina y\u00f6netim sistemlerine ba\u011fl\u0131 olarak verileri i\u015fleyebilmek i\u00e7in ak\u0131ll\u0131 ayd\u0131nlatma \u00e7\u00f6z\u00fcmlerinden yararlan\u0131lacak\u201d dedi.<\/p>\n<p>Sekt\u00f6re kazand\u0131rd\u0131klar\u0131 ak\u0131ll\u0131 ayd\u0131nlatma \u00e7\u00f6z\u00fcm\u00fc SylSmart\u2019\u0131n haf\u0131zal\u0131 ve ak\u0131ll\u0131 bir yap\u0131ya sahip oldu\u011funu ifade eden \u015eiriner, \u015funlar\u0131 kaydetti: \u201c\u0130\u00e7eri\u011findeki yapay zeka sayesinde hareketlerinizi tahmin edip, do\u011fru zamanda, do\u011fru \u0131\u015f\u0131\u011f\u0131, do\u011fru miktarda kullanacak \u015fekilde tasarland\u0131. Di\u011fer ak\u0131ll\u0131 ayd\u0131nlatma \u00e7\u00f6z\u00fcmlerine g\u00f6re % 35, standart ayd\u0131nlatma \u00e7\u00f6z\u00fcmlerine g\u00f6re ise % 90\u2019a varan oranda enerji tasarrufu sa\u011fl\u0131yor.\u201d<\/p>\n<h2><strong>T\u00fcrkiye \u00fcretim \u00fcss\u00fc olacak<\/strong><\/h2>\n<p><strong>Azim Tuncinar<\/strong> ise toplant\u0131da yapt\u0131\u011f\u0131 konu\u015fmada Sylvania T\u00fcrkiye\u2019nin \u2018Ayd\u0131nlatmada Zirveye Do\u011fru\u2019 hedefiyle faaliyet g\u00f6sterdi\u011fini s\u00f6yledi. \u015eirketin iki y\u0131lda \u00e7ok \u00f6nemli a\u015fama kaydetti\u011fini vurgulayan Tuncinar, son bir y\u0131lda TL baz\u0131nda % 42 b\u00fcy\u00fcme sa\u011flad\u0131klar\u0131n\u0131 kaydetti. Sylvania markal\u0131 \u2018made in Turkey\u2019 imzal\u0131 \u00fcr\u00fcnlerin gelecek y\u0131l piyasada olaca\u011f\u0131 bilgisini payla\u015fan Tuncinar, \u201c2020\u2019den sonra bizim i\u00e7in b\u00fcy\u00fcme ve karl\u0131l\u0131k d\u00f6nemine giriyoruz. 2023 ve sonras\u0131nda ise T\u00fcrkiye\u2019yi \u00fcretim \u00fcss\u00fc haline getirmi\u015f, piyasada daha iyi bir yerde konumlanm\u0131\u015f bir Sylvania hedefliyoruz\u201d dedi.<\/p>\n<p>\u0130ki y\u0131l i\u00e7inde T\u00fcrkiye geneline yay\u0131lan 42 bayiye ula\u015ft\u0131klar\u0131n\u0131 ve 7 proje m\u00fc\u015fterisine sahip olduklar\u0131n\u0131 belirten Tuncinar, \u00c7aml\u0131ca Camisi gibi \u00e7ok \u00f6nemli bir referans projeye imza atmaktan mutluluk duyduklar\u0131n\u0131 s\u00f6yledi.<\/p>\n<p>Toplant\u0131n\u0131n ard\u0131ndan Azim Tuncinar\u2019a, Sylvania\u2019y\u0131 iki y\u0131l gibi k\u0131sa s\u00fcre i\u00e7inde bayi a\u011f\u0131yla t\u00fcm T\u00fcrkiye\u2019ye yayma ba\u015far\u0131s\u0131n\u0131n g\u00f6steren ve ni\u015f projelere imza atan bir marka haline getirmesinden dolay\u0131 te\u015fekk\u00fcr plaketi verildi.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. K\u00fcresel pazar\u0131n \u00f6nde gelen ayd\u0131nlatma markalar\u0131 aras\u0131nda yer alan, yurt i\u00e7i ve yurt d\u0131\u015f\u0131nda sembol projeleri ayd\u0131nlatan Sylvania T\u00fcrkiye\u2019de bayrak de\u011fi\u015fimi ya\u015fand\u0131. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":102835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[51,53,52],"tags":[38997,60844,56497,54841,60839,57276,60837,35489,60835,886,52674,52259,103,60842,60838,60841,60843,60840,60836,36115,793,1802],"views":308,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/102832"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=102832"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/102832\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/102835"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=102832"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=102832"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=102832"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}