{"id":100403,"date":"2019-10-07T21:27:16","date_gmt":"2019-10-07T18:27:16","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=100403"},"modified":"2019-10-07T21:28:05","modified_gmt":"2019-10-07T18:28:05","slug":"unilever-atiksiz-bir-dunya-icin-yeni-ve-iddiali-plastik-taahhutlerini-acikladi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/unilever-atiksiz-bir-dunya-icin-yeni-ve-iddiali-plastik-taahhutlerini-acikladi\/","title":{"rendered":"(Turkish) ’Unilever’ At\u0131ks\u0131z Bir D\u00fcnya \u0130\u00e7in Yeni ve \u0130ddial\u0131 Plastik Taahh\u00fctlerini A\u00e7\u0131klad\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

Unilever, 2025 y\u0131l\u0131na kadar, 100.000 tondan fazla plastik ambalaj malzemesini ortadan kald\u0131raca\u011f\u0131n\u0131 ve satt\u0131\u011f\u0131ndan daha fazla plastik ambalaj\u0131 toplayarak i\u015fleyece\u011fini duyurdu.\"\"<\/h1>\n

Londra \/ Rotterdam<\/strong> \u2013 T\u00fcrkiye\u2019de OMO, Dove, Domestos ve Knorr gibi markalar\u0131n \u00fcreticisi Unilever, plastik at\u0131klar\u0131 azaltma ve plastikler i\u00e7in d\u00f6ng\u00fcsel bir ekonomi yaratmaya yard\u0131mc\u0131 olma y\u00f6n\u00fcnde yeni ve iddial\u0131 taahh\u00fctler a\u00e7\u0131klad\u0131.<\/p>\n

Buna g\u00f6re Unilever 2025 y\u0131l\u0131na kadar:<\/span><\/p>\n

– Net plastik ambalaj kullan\u0131m\u0131n\u0131 100.000 tondan fazla azaltarak ve geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastik kullan\u0131m\u0131n\u0131 h\u0131zland\u0131rarak birincil plastik kullan\u0131m\u0131n\u0131 yar\u0131 yar\u0131ya azaltmay\u0131,<\/p>\n

– Satt\u0131\u011f\u0131ndan daha fazla plastik ambalaj\u0131n toplanmas\u0131na ve i\u015flenmesine yard\u0131mc\u0131 olmay\u0131 taahh\u00fct etti.<\/p>\n

Bu taahh\u00fctle Unilever, t\u00fcm \u00fcr\u00fcnlerinde net plastik azalt\u0131m\u0131 konusunda taahh\u00fct veren ilk b\u00fcy\u00fck k\u00fcresel t\u00fcketici \u00fcr\u00fcnleri \u015firketi oldu.<\/p>\n

Unilever D\u00fcnya Ba\u015fkan\u0131 Alan Jope: \u201cPlasti\u011fimiz bizim sorumlulu\u011fumuz, satt\u0131\u011f\u0131m\u0131zdan daha fazlas\u0131n\u0131 geri kazanaca\u011f\u0131z\u201d<\/strong><\/h2>\n

\u201cPlasti\u011fin belli bir yeri var, ama bu yer kesinlikle do\u011fa de\u011fil!\u201d diyen Unilever D\u00fcnya Ba\u015fkan\u0131 Alan Jope, s\u00f6z konusu taahh\u00fctle ilgili olarak, \u201cVizyonumuz, plasti\u011fin \u00e7evreye olan etkisinin \u00f6n\u00fcne ge\u00e7erek, daimi olarak ekonomi i\u00e7inde kalmas\u0131n\u0131 sa\u011flamak ad\u0131na herkesin birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir d\u00fcnya yaratmak. Plasti\u011fimiz bizim sorumlulu\u011fumuz. Bu nedenle, d\u00f6ng\u00fcsel bir ekonomiye y\u00f6nelme \u00e7abalar\u0131m\u0131z\u0131n bir par\u00e7as\u0131 olarak, satt\u0131\u011f\u0131m\u0131zdan daha fazlas\u0131n\u0131 geri toplamay\u0131 taahh\u00fct ediyoruz. Ancak h\u0131zla harekete ge\u00e7ersek ve plastik d\u00f6ng\u00fcs\u00fcn\u00fcn her noktas\u0131nda radikal aksiyonlar al\u0131rsak bu hedefe ula\u015fabiliriz. Ba\u015flang\u0131\u00e7 noktam\u0131z tasar\u0131m olmal\u0131; b\u00f6ylece kulland\u0131\u011f\u0131m\u0131z plastik miktar\u0131n\u0131 azaltabiliriz ve daha sonra da giderek daha fazla geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f kaynaklardan elde edilen plastikleri kullanabiliriz. Ayr\u0131ca t\u00fcm plastik ambalajlar\u0131m\u0131z\u0131n, yeniden kullan\u0131labilir, geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir veya kompostlanabilir hale gelmesi konusunda kararl\u0131y\u0131z. Bunun i\u00e7in ambalajlama ve \u00fcr\u00fcnlere y\u00f6nelik yakla\u015f\u0131m\u0131m\u0131z\u0131 en ba\u015ftan yeniden de\u011ferlendirece\u011fiz. Yeni ve inovatif ambalaj malzemeleri kullanmam\u0131z\u0131 sa\u011flayan, yeniden kullan\u0131labilir ve doldurulabilir \u00fcr\u00fcn formatlar\u0131 gibi yeni i\u015f modellerini, benzersiz bir h\u0131z ve yo\u011funlukta yayg\u0131nla\u015ft\u0131rmam\u0131z gerekiyor\u201d de\u011ferlendirmesini yapt\u0131.<\/p>\n

Unilever\u2019in bu taahh\u00fcd\u00fc, \u015firketin 2025 y\u0131l\u0131na kadar 1 y\u0131lda yakla\u015f\u0131k 600.000 ton plasti\u011fin toplanmas\u0131na ve i\u015flenmesine yard\u0131mc\u0131 olmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. Bu hedefe, Unilever’in faaliyet g\u00f6sterdi\u011fi pek \u00e7ok \u00fclkede at\u0131k y\u00f6netimi altyap\u0131s\u0131n\u0131 geli\u015ftiren yat\u0131r\u0131mlar ve ortakl\u0131klarla ula\u015f\u0131lacak.<\/p>\n

Ellen MacArthur Vakf\u0131’n\u0131n Kurucusu Ellen MacArthur <\/strong>da yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, \u201cUnilever’in bug\u00fcnk\u00fc a\u00e7\u0131klamas\u0131 plastik i\u00e7in d\u00f6ng\u00fcsel bir ekonomi yaratmada \u00f6nemli bir ad\u0131m olu\u015fturuyor. Unilever, gereksiz ambalajlamay\u0131; yeniden kullan\u0131labilir, doldurulabilir paketler ve konsantre \u00fcr\u00fcnler gibi yeniliklerle ortadan kald\u0131rarak; i\u015fletmelerin geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastik kullan\u0131mlar\u0131n\u0131 art\u0131r\u0131rken, yeni plastiklerden nas\u0131l uzakla\u015fabilece\u011fini g\u00f6steriyor. Di\u011fer \u015firketleri de bu yakla\u015f\u0131m\u0131 takip etmeye \u00e7a\u011f\u0131r\u0131yoruz, b\u00f6ylece toplu olarak ihtiya\u00e7 duymad\u0131\u011f\u0131m\u0131z plastikleri ortadan kald\u0131rabilir ve inovasyonlar yapabiliriz, ihtiya\u00e7lar\u0131m\u0131z\u0131 d\u00f6ng\u00fcsel bir yap\u0131 \u00fczerinden temin edebilir ve nihayetinde plastik ambalajlar\u0131n asla at\u0131k olamayaca\u011f\u0131 bir ekonomik sistem kurabiliriz\u201d dedi.<\/p>\n

Plastiksiz d\u00fcnyaya do\u011fru \u00fc\u00e7l\u00fc \u00e7er\u00e7eve: \u2018Daha Az Plastik, Daha \u0130yi Plastik, Plastiksiz \u00c7\u00f6z\u00fcmler\u2019 <\/strong><\/h2>\n

Daha Az Plastik \u00c7\u00f6z\u00fcmleri (Less Plastic)<\/strong> ile Unilever, plastiklerin % 75’ini ortadan kald\u0131ran yeni Cif Eco-yedek paket gibi konsantre \u00fcr\u00fcnler ve G\u00fcney Do\u011fu Asya’da mobil otomatlar ile ma\u011fazalar ve \u00fcniversitelere \u015fampuan ve \u00e7ama\u015f\u0131r deterjan\u0131 i\u00e7in doldurma istasyonlar\u0131 kurmak da dahil olmak \u00fczere, \u00fcr\u00fcnlerini ambalajlaman\u0131n ve sunman\u0131n yeni yollar\u0131n\u0131 ara\u015ft\u0131r\u0131yor.<\/p>\n

T\u00fcrkiye\u2019de Omo ve Yumo\u015f %50 daha az plastik ile \u00e7evreye duyarl\u0131 ambalajlar\u0131n\u0131 piyasaya s\u00fcrd\u00fc.<\/p>\n

Daha \u0130yi Plastik \u00c7\u00f6z\u00fcmleri (Better Plastic),<\/strong> Axe (Lynx) ve TRESemme taraf\u0131ndan kullan\u0131lan ve geri d\u00f6n\u00fc\u015f\u00fcm tesislerinde optik taray\u0131c\u0131lar ile art\u0131k fark edilen ve ayr\u0131\u015ft\u0131r\u0131labilen yeni saptanabilir pigment sayesinde siyah plastiklerin geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilmesi ve % 100 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f plastikten yap\u0131lm\u0131\u015f ve bir depozito program\u0131 ile toplanan Lipton \u2018festival \u015fi\u015fesi\u2019 gibi \u00f6nc\u00fc inovasyonlar\u0131n \u00f6n\u00fcn\u00fc a\u00e7t\u0131.<\/p>\n

T\u00fcrkiye\u2019de de Knorr kurutulmu\u015f \u00e7orbalar\u0131m\u0131z, Unilever\u2019in d\u00fcnyadaki ilk geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir \u00e7orba ambalaj\u0131nda \u00fcretilmektedir.<\/p>\n

Plastiksiz \u00c7\u00f6z\u00fcmler (No Plastic)<\/strong> yakla\u015f\u0131m\u0131n\u0131n bir par\u00e7as\u0131 olarak, Unilever kat\u0131 \u015fampuanlar, yedek di\u015f macunu tabletleri, karton deodorant kutular\u0131 ve bambu di\u015f f\u0131r\u00e7alar\u0131 da dahil olmak \u00fczere, pazara pek \u00e7ok inovasyon getirdi. Ayr\u0131ca t\u00fcketicilerin evlerinden yeniden kullan\u0131labilir \u00fcr\u00fcnler toplaman\u0131n ve bu t\u00fcr \u00fcr\u00fcnler sunman\u0131n yeni yollar\u0131n\u0131 ara\u015ft\u0131ran Loop platformuna da imza att\u0131.<\/p>\n

T\u00fcrkiye\u2019de Calve organik ket\u00e7aplar\u0131m\u0131z ve Knorr s\u0131v\u0131 \u00e7orbalar\u0131m\u0131z geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir cam kavanozlarda \u00fcretilmektedir.<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. Unilever, 2025 y\u0131l\u0131na kadar, 100.000 tondan fazla plastik ambalaj malzemesini ortadan kald\u0131raca\u011f\u0131n\u0131 ve satt\u0131\u011f\u0131ndan daha fazla plastik ambalaj\u0131 toplayarak i\u015fleyece\u011fini duyurdu. Londra […]<\/p>\n","protected":false},"author":1,"featured_media":100405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53],"tags":[58173,58177,58163,58180,58183,58181,58184,58170,58169,58175,58179,52259,58165,2529,58171,58164,58168,58174,58166,58167,58172,58185,58182,58162,58178,4872,58176],"views":440,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/100403"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=100403"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/100403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/100405"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=100403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=100403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=100403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}