{"id":100091,"date":"2019-10-02T23:08:10","date_gmt":"2019-10-02T20:08:10","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=100091"},"modified":"2019-10-02T23:09:15","modified_gmt":"2019-10-02T20:09:15","slug":"isicam-in-10-milyon-kisiyi-hedefleyen-bilinclendirme-kampanyasi-yayimda","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/isicam-in-10-milyon-kisiyi-hedefleyen-bilinclendirme-kampanyasi-yayimda\/","title":{"rendered":"(Turkish) ’Is\u0131cam’\u0131n 10 Milyon Ki\u015fiyi Hedefleyen Bilin\u00e7lendirme Kampanyas\u0131 Yay\u0131mda!"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

<\/p>\n

\u015ei\u015fecam D\u00fczcam\u2019\u0131n her ya\u015fam alan\u0131n\u0131n ihtiyac\u0131na y\u00f6nelik \u00e7\u00f6z\u00fcmler \u00fcreten yal\u0131t\u0131m cam\u0131 markas\u0131 \u201cIs\u0131cam Sistemleri\u201d, bireysel tasarrufu toplumsal kazanca d\u00f6n\u00fc\u015ft\u00fcrme hedefiyle dijital bir bilin\u00e7lendirme kampanyas\u0131 ba\u015flatt\u0131. Is\u0131cam\u2019\u0131n marka ajans\u0131 BCOM i\u015f birli\u011fiyle hayata ge\u00e7irilen kampanya kapsam\u0131nda be\u015f k\u0131sa film haz\u0131rland\u0131. Is\u0131cam, \u0131s\u0131 kayb\u0131n\u0131 % 50 oran\u0131nda azaltan cam sistemlerinin avantajlar\u0131n\u0131 anlatt\u0131\u011f\u0131 kampanya arac\u0131l\u0131\u011f\u0131yla 10 milyon sosyal medya kullan\u0131c\u0131s\u0131na ula\u015fmay\u0131 hedefliyor. Kampanya ilk filmiyle \u015fimdiden 2 milyon ki\u015fiye ula\u015ft\u0131.<\/strong><\/h1>\n

\u015ei\u015fecam D\u00fczcam\u2019\u0131n her ya\u015fam alan\u0131n\u0131n ihtiyac\u0131na y\u00f6nelik \u00e7\u00f6z\u00fcmler \u00fcreten yal\u0131t\u0131m cam\u0131 markas\u0131 \u201cIs\u0131cam Sistemleri\u201d, marka ajans\u0131 BCOM\u2019un i\u015f birli\u011fiyle dijital bir bilin\u00e7lendirme kampanyas\u0131na ba\u015flad\u0131. Toplamda be\u015f filmden olu\u015fan kampanya arac\u0131l\u0131\u011f\u0131yla \u0131s\u0131 kayb\u0131n\u0131 y\u00fczde 50 oran\u0131nda azaltan cam \"\"sistemlerinin avantajlar\u0131n\u0131 anlatan Is\u0131cam, kampanya arac\u0131l\u0131\u011f\u0131yla 10 milyon sosyal medya kullan\u0131c\u0131s\u0131na ula\u015fmay\u0131 hedefliyor. Kampanyan\u0131n ilk filmi \u015fimdiden 2 milyon ki\u015fiye ula\u015ft\u0131.<\/p>\n

\u201cCamdan Cama\u201d adl\u0131 dijital bilin\u00e7lendirme kampanyas\u0131yla t\u00fcketicilere nitelikli cam\u0131n sa\u011flad\u0131\u011f\u0131 avantajlar\u0131 e\u011flenceli videolarla anlatan Is\u0131cam, gen\u00e7lere de enerji tasarrufu konusunda bilin\u00e7 a\u015f\u0131lamay\u0131 hedefliyor. Is\u0131cam\u2019\u0131n \u0131s\u0131, g\u00fcne\u015f, g\u00fcr\u00fclt\u00fc kontrol\u00fc, emniyet ve g\u00fcvenlik sa\u011flayan y\u00fcksek nitelikli camlar\u0131n\u0131n \u00f6zelliklerinin anlat\u0131ld\u0131\u011f\u0131 filmler, t\u00fcketicilere do\u011fru cam se\u00e7iminin yak\u0131t ve elektrik faturalar\u0131na etkisi konusunda da bilgi veriyor. Is\u0131nma maliyetlerini d\u00fc\u015f\u00fcrme yollar\u0131 konusunda ipu\u00e7lar\u0131n\u0131n da payla\u015f\u0131ld\u0131\u011f\u0131 filmlerde camlar\u0131n k\u0131r\u0131lmaya kar\u015f\u0131 dayan\u0131kl\u0131l\u0131\u011f\u0131 ve emniyet \u00f6zellikleri de anlat\u0131l\u0131yor.<\/p>\n

Mecra i\u00e7inde mecra <\/strong><\/h2>\n

Ba\u015frol\u00fcn\u00fc vlogger Merve Ye\u015filba\u015f\u2019\u0131n \u00fcstlendi\u011fi k\u0131sa filmlerin ilki olan \u201cMakyaj Yap\u0131CAM\u201d sosyal medya kullan\u0131c\u0131lar\u0131ndan b\u00fcy\u00fck be\u011feni toplad\u0131. Sunucunun bir makyaj fenomenini canland\u0131rd\u0131\u011f\u0131 \u201cMakyaj Yap\u0131CAM\u201d adl\u0131 k\u0131sa filmde Is\u0131cam, fenomene sponsor oluyor. Fenomen videonun bir b\u00f6l\u00fcm\u00fcnde sponsoruna te\u015fekk\u00fcr ettikten sonra Is\u0131cam \u00fcr\u00fcnlerindeki \u0131s\u0131 ve g\u00fcne\u015f kontrol\u00fc \u00f6zelli\u011fini eksiksiz bir \u015fekilde anlat\u0131yor. T\u0131pk\u0131, ger\u00e7ek dijital hayatta oldu\u011fu gibi Camdan Cama ile olu\u015fturulan alternatif mecran\u0131n i\u00e7indeki programlara da reklamlar yerle\u015ftirilerek mecra i\u00e7inde mecra yarat\u0131lm\u0131\u015f oluyor. Camdan Cama projesinin \u201cSanki BuluCAM\u201d adl\u0131 ikinci filminde ise do\u011fru cam se\u00e7imi ile yak\u0131t ve klima masraflar\u0131nda sa\u011flanacak tasarruf anlat\u0131l\u0131yor.<\/p>\n

Y\u0131lda 5 milyar TL tasarruf imkan\u0131<\/strong><\/h2>\n

Mevcut konut stokunun yar\u0131s\u0131n\u0131n pencerelerinde hala tek cam\u0131n kullan\u0131ld\u0131\u011f\u0131 T\u00fcrkiye\u2019de konutlar\u0131n camlar\u0131n\u0131n tamam\u0131n\u0131n Is\u0131cam S veya Is\u0131cam K\u2019ya d\u00f6n\u00fc\u015fmesi durumunda y\u0131lda 5 milyar TL enerji tasarrufu imkan\u0131<\/strong> bulunuyor. Tek cam veya standart \u00e7ift cam kullan\u0131m\u0131 nedeniyle meydana gelen enerji kayb\u0131yla, her y\u0131l:<\/p>\n

900 okul<\/p>\n

300 hastane<\/p>\n

550 yurt veya<\/p>\n

75 bin konut in\u015fa edilebilecekken, bu tutar \u00f6nlenebilecek bir enerji maliyeti olarak bo\u015fa harcan\u0131yor.<\/p>\n

\u00d6d\u00fcll\u00fc yar\u0131\u015fma d\u00fczenliyor<\/strong><\/h2>\n

Camdan Cama dijital bilin\u00e7lendirme kampanyas\u0131, Facebook\u2019taki takip\u00e7ilerine hediyeler de kazand\u0131r\u0131yor. <\/strong>Is\u0131cam Sistemleri Facebook hesab\u0131nda yay\u0131nlanan k\u0131sa filmleri izleyenler, \u0131s\u0131 yal\u0131t\u0131m\u0131 ve tasarrufla ilgili sorulara do\u011fru cevap vererek ta\u015f\u0131nabilir bluetooth hoparl\u00f6r kazanma \u015fans\u0131 yakal\u0131yor. Yar\u0131\u015fma, Youtube ve Twitter platformlar\u0131ndan da destekleniyor.<\/p>\n

Kampanyan\u0131n ilk filmi:<\/strong><\/h2>\n

https:\/\/www.youtube.com\/watch?v=FsCYki5yc-c<\/a><\/p>\n

Kampanya K\u00fcnyesi:<\/strong><\/h2>\n

Yarat\u0131c\u0131 Proje Y\u00f6neticisi: Ozan Ar\u0131kan<\/p>\n

Yap\u0131m Evi: Offline<\/p>\n

Y\u00f6netmen: Okan Ar\u0131kan<\/p>\n

Stratejik Planlama: Ozan Demirdelen<\/p>\n

M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6neticisi: Mine Akdere<\/p>\n

M\u00fc\u015fteri Temsilcisi: Mehmet \u00c7evikel<\/p>\n

\u015ei\u015fecam D\u00fczcam Dijital Pazarlama \u0130leti\u015fim \u015eefi: P\u0131nar Ayd\u0131n<\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language. \u015ei\u015fecam D\u00fczcam\u2019\u0131n her ya\u015fam alan\u0131n\u0131n ihtiyac\u0131na y\u00f6nelik \u00e7\u00f6z\u00fcmler \u00fcreten yal\u0131t\u0131m cam\u0131 markas\u0131 \u201cIs\u0131cam Sistemleri\u201d, bireysel tasarrufu toplumsal kazanca d\u00f6n\u00fc\u015ft\u00fcrme hedefiyle dijital bir […]<\/p>\n","protected":false},"author":1,"featured_media":100096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[53,52],"tags":[57871,57864,57867,57870,57868,52259,49436,26559,57862,57869,57863,12426,57866,57865,33715,15349,793],"views":497,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/100091"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=100091"}],"version-history":[{"count":0,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/100091\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/100096"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=100091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=100091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=100091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}