{"id":10009,"date":"2013-04-23T14:57:18","date_gmt":"2013-04-23T11:57:18","guid":{"rendered":"https:\/\/www.enerjigazetesi.ist\/?p=10009"},"modified":"2013-04-23T14:57:18","modified_gmt":"2013-04-23T11:57:18","slug":"brand-financea-gore-shell-sektorun-en-degerli-markasi","status":"publish","type":"post","link":"https:\/\/www.enerjigazetesi.ist\/en\/brand-financea-gore-shell-sektorun-en-degerli-markasi\/","title":{"rendered":"(Turkish) Brand Finance`a G\u00f6re Shell Sekt\u00f6r\u00fcn En De\u011ferli Markas\u0131"},"content":{"rendered":"

Sorry, this entry is only available in Turkish<\/a>. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.<\/p>

Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re marka de\u011ferini y\u00fczde 35 art\u0131ran Shell, petrol ve gaz sekt\u00f6r\u00fcndeki en de\u011ferli marka konumunu korudu.\u00a0<\/strong><\/p>\n

Brand Finance taraf\u0131ndan yap\u0131lan \u201cGlobal 500 2013\u201d (D\u00fcnyan\u0131n En B\u00fcy\u00fck 500 Markas\u0131) ara\u015ft\u0131rmas\u0131na g\u00f6re Shell\u2019in marka de\u011feri 2012 y\u0131l\u0131ndan bu yana y\u00fczde 35 oran\u0131nda artt\u0131. 2010 y\u0131l\u0131nda 19\u2019uncu s\u0131rada yer alan Shell, 29.8 milyar dolar marka de\u011feriyle bu y\u0131l 12\u2019nci s\u0131raya y\u00fckseldi. Shell \u00fc\u00e7 y\u0131ld\u0131r petrol ve gaz sekt\u00f6r\u00fcn\u00fcn en b\u00fcy\u00fck markas\u0131 konumunu koruyor.<\/p>\n

EN B\u00dcY\u00dcK DE\u011e\u0130\u015e\u0130M SOSYAL MEDYA`DA<\/em><\/strong><\/p>\n

\"\"<\/a>Brand Finance\u2019\u0131n yapt\u0131\u011f\u0131 de\u011ferlendirmede, Royal Dutch Shell CEO\u2019su Peter Voser\u2019in 2009 y\u0131l\u0131nda g\u00f6reve gelmesiyle m\u00fc\u015fteri odakl\u0131 yenilik\u00e7ilik anlay\u0131\u015f\u0131n\u0131n ve g\u00fc\u00e7l\u00fc i\u015f birliklerinin, ba\u015far\u0131n\u0131n kilit unsurlar\u0131 olarak desteklendi\u011fi belirtildi. Shell\u2019in marka de\u011ferindeki en b\u00fcy\u00fck de\u011fi\u015fimin sosyal medyadaki varl\u0131\u011f\u0131nda ya\u015fand\u0131\u011f\u0131, facebook \u00fczerinde \u00fc\u00e7 milyonu a\u015fk\u0131n takip\u00e7isi bulunan \u015firketin payda\u015flar\u0131yla aktif olarak ileti\u015fim halinde oldu\u011fu vurguland\u0131. Ayr\u0131ca Shell\u2019in marka etkisinin, geleneksel olarak g\u00fc\u00e7l\u00fc oldu\u011fu perakende aktivitelerini de a\u015ft\u0131\u011f\u0131 belirtildi.<\/p>\n

YEN\u0130L\u0130K\u00c7\u0130L\u0130K B\u00dcY\u00dcMEY\u0130 DE ARTIRIYOR<\/em><\/strong><\/p>\n

Brand Finance CEO\u2019su David Haigh, \u201cT\u00fcm Shell grubunda, CEO \u00f6nc\u00fcl\u00fc\u011f\u00fcnde marka ve itibar\u0131n ciddi bir \u015fekilde ele al\u0131nd\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Bunun sonu\u00e7lar\u0131 ise ortada\u201d dedi.\u00a0Shell Brands International CEO\u2019su Bruno Motta ise \u015funlar\u0131 s\u00f6yledi:
\n“Bizim marka stratejimiz, m\u00fc\u015fteri odakl\u0131 yenilik\u00e7ili\u011fe ve i\u015f birliklerine dayan\u0131yor. Yenilik\u00e7i enerji \u00e7\u00f6z\u00fcmleriyle m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak konusuna daha fazla odakland\u0131k\u00e7a, markam\u0131z\u0131n b\u00fcy\u00fcme trendi de ayn\u0131 \u00f6l\u00e7\u00fcde art\u0131yor.”<\/p>\n

BRAND FINANCE GLOBAL 500 HAKKINDA<\/em><\/strong><\/p>\n

Her y\u0131l yap\u0131lan Brand Finance Global 500 ara\u015ft\u0131rmas\u0131 ile d\u00fcnyan\u0131n en b\u00fcy\u00fck 500 markas\u0131 a\u00e7\u0131klan\u0131yor. Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu, bu alanda faaliyet g\u00f6steren d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00fc\u00e7 marka ajans\u0131 aras\u0131nda yer al\u0131yor. Marka de\u011feri ise bir markan\u0131n gelir, potansiyel gelir, itibar, prestij ve pazar de\u011feri a\u00e7\u0131s\u0131ndan ederi olarak tan\u0131mlan\u0131yor.<\/p>\n

Kaynak: Enerji G\u00fcnl\u00fc\u011f\u00fc<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sorry, this entry is only available in Turkish. For the sake of viewer convenience, the content is shown below in the alternative language. You may click the link to switch the active language.Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re marka de\u011ferini y\u00fczde 35 art\u0131ran Shell, petrol ve gaz sekt\u00f6r\u00fcndeki en de\u011ferli marka konumunu korudu.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":10010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[46,53,44],"tags":[4759,4763,92,4760,63,67,2166,4766,59,79,331,645,1787,4762,4765,4764,4761],"views":2166,"_links":{"self":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/10009"}],"collection":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/comments?post=10009"}],"version-history":[{"count":2,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/10009\/revisions"}],"predecessor-version":[{"id":10012,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/posts\/10009\/revisions\/10012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media\/10010"}],"wp:attachment":[{"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/media?parent=10009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/categories?post=10009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.enerjigazetesi.ist\/en\/wp-json\/wp\/v2\/tags?post=10009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}