FLO Retailing, the market leader of the shoe industry, received Turkey’s first ‘Shoe Design Center’ accreditation from the Ministry of Industry and Technology, at the Design Center, where it will carry out innovative studies by sharing its knowledge and experience in the field of shoe design and production. Collaborations will be made with many universities on subjects such as smart clothing products.
Turkey’s first ‘Shoe Design Center’, which was established within the body of FLO Mağazacılık, the market leader of the Turkish footwear industry, was registered by the Ministry of Industry and Technology. Turkey’s first Ministry-approved Design Center will contribute to the development of the sector by conducting studies on the use of sustainable raw materials, diversifying innovative products with advanced base technologies, and realizing improvements in production with research analysis.
Strong cooperation with universities
Preparing collections that reflect the latest technology and fashion trends in its products, FLO carries out innovative studies in the footwear industry by anticipating the expectations and demands of consumers. Within the scope of FLO Retailing Shoe Design Center accreditation, it started to carry out 3 projects with Aydın University Shoe Design and Production Department. On the other hand, in the Design Center, where the infrastructure works of innovative projects with different universities are carried out intensively, it is aimed to reveal projects that will be pioneers in the sector in terms of sustainability, recycling and smart clothing products in the upcoming period.
Burak Övünç, CEO of FLO Mağazacılık, stated that they are happy to receive the accreditation of the Design Center after the R&D Center; “We have been the first brand that comes to mind in Turkey when it comes to shoes for years. We have footprints at every point of the industry from A to Z. We constantly listen to our consumers. This is where the secret of our success lies. We closely follow the changing and evolving needs of consumers. What our consumers want. We know very well. We have been transforming our know-how from production into value-added products with our design offices in Turkey, China and Italy for years. Thus, we have the chance to follow the latest material and production technologies and reflect the current trends in our collections. Thanks to our accredited shoe design center, once With our Design Center, where we focus on sustainable innovation and advanced design, we aim to increase university-industry cooperation, to create innovative products, to contribute to the knowledge of the sector and thus to the competitiveness of our country in the shoe sector. In the shoe industry, we will continue to lead our industry with innovative products that meet many needs at the same time. We will continue our journey, which we started with 36 designers in our Design Center, which is a first in Turkey in the field of footwear, by increasing our employment in this field.” said.